Cartagena connected by digital routes for a personalized tourism experience
CREATEDIGITAL PRODUCT DESIGN

Visit Cartagena

We create unique experiences for visitors to Cartagena, helping tourists discover and experience the city according to their interests.

THE CHALLENGE

The challenge was to support visitors before and during their stay, helping them discover everything Cartagena has to offer.

Design team planning a smart tourism experience in Cartagena

Our approach

Creating a smart tourism destination experience

We created a platform that makes trip planning easier based on each tourist's interests and preferences. Visitors can interact with generative AI trained on information about the city, check prices and places of interest, and find what they need for a unique travel experience.

WHAT WE ACHIEVED

A virtual travel guide to discover Cartagena

Millions of visitors traveling to Cartagena use the application before and during their stay. Visit Cartagena becomes a virtual travel guide that helps them experience the city according to their interests.

We brought visibility to lesser-known places and provided comprehensive guidance for tourists with support from generative AI.

Travelers discovering Cartagena with personalized digital guidance

The impact

  • An average of 13 million tourists served
  • Redistribution of visitor flows
  • Understanding tourists' needs and preferences
  • Plans tailored to each tourist's interests
  • Helping tourists understand local prices

EXPLORE THE CASE

Visit Cartagena homepage on desktop monitor
Visit Cartagena trip planner on desktop monitor
Visit Cartagena interactive map on desktop monitor
Visit Cartagena points of interest on desktop monitor
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